Franchise & Business Consulting

We assist people with better ideas and business expansion strategies. Our expert team with years of consulting experience will assist you from the initial stage of a business brokerage to brand development. The Indian market has huge opportunities as Tier II and Tier III cities are transforming into business hubs. We accelerate the collaborative and partnership measures; also we provide business valuation and legal services for easy processing of commercial expansion.

Brand Development (Franchise Development Plan)

  • Turn your franchise development site into a magnet that attracts your ideal franchise buyer.
  • Grow your brand’s digital presence in all the right places and find prospective franchise where they "live" online.
  • Outrank your competitors with a robust, content-rich website that search engines love.
  • Count on experienced franchise development marketers as an extension of your team.

We will provide these following:

  • Franchise legal documentation (generally in conjunction with a licensed franchise attorney)
  • Franchise operatories and training support
  • Franchise sales material
  • Franchise sales training
  • Website development
  • Online marketing for franchise buyers
  • Online marketing for end consumers
  • Franchise compliance training

Also we provide services to existing franchise systems that are looking to expand and improve operational efficiencies. Further services provided to these franchisors include:

  • Franchise marketing material
  • Franchise sales coaching (to franchise brokers and internal salesmen employed by franchisor)
  • Operation manuals
  • Strategizing on best utilization and implementation of money from the advertising fund
  • International expansion.

Legal Services

The franchise model of business is now emerging as an attractive business option for prospective entrepreneurs, be it for its profitability, the gamut of options to choose from or the reputation that comes with the brand so chosen. As the readers might be well aware of, franchising is the process whereby an entity (also known as a franchisor in this context) provides existing or would-be entrepreneurs with an opportunity to use the franchisor’s business model in another location for a specific period of time. This article takes a peek into the franchising laws in India

Business Brokerage

Business brokers, also called business transfer agents, or intermediaries, assist buyers and sellers of privately held businesses in the buying and selling process. They typically estimate the value of the business; advertise it for sale with or without disclosing its identity; handle the initial potential buyer interviews, discussions, and negotiations with prospective buyers; facilitate the progress of the due diligence investigation and generally assist with the business sale.

Business Valuation Services

Business valuation can be used to determine the fair value of a business for a variety of reasons, including sale value, establishing partner ownership proceedings. Owners will often turn to professional business evaluators for an objective estimate of the value of the business.

A business valuation might include an analysis of the company's management, its capital structure, its future earnings prospects or the market value of its assets. The tools used for valuation can vary among evaluators, businesses, and industries.

Content, Branding, and Personas

Quality content on your website – information that prospective and current clients will find useful and engaging – is a game-changer. When visitors navigate your site, it's analogous to them walking into a store. If you have good site content, it’s the same as having shelves stocked full of inventory. Conversely, a website that lacks relevant and engaging information is like a store that has little or nothing to sell.

Search Engine Optimization

Search engines like Google, Yahoo, and Bing all want to deliver the most up-to-date and relevant information to anyone searching the web. Some factors that affect your ranking include website speed, user behaviour, URL structure, links, on-site text, social media signals, and an ever-changing list of other factors. Google, for instance, changes its algorithms up to 40 times a month, so it takes a true SEO professional to manage your website.

Paid Digital Advertising

Pay-per-click is a key part of any inbound marketing strategy. When paid advertising is combined with SEO, you get more impressions and a higher click-through rate, which improves conversions. Businesses that advertise their products and services to consumers already know that SEM, paid social graphics, and display ads are a great way to find your ideal client.

Social Media Marketing

A company's online impression is made up of more than its website. Social media and reviews on independent sites can make a huge difference to potential customers, who see these as authentic representations of a brand. At IDS, we help our clients manage their social media and online reputations in order to present their best, most authentic selves to potential customers. Social media and reputation management solutions complete your business's online picture.

Analytics And Strategy

If you come to us with a website already in place, we’ll conduct web data analytics to see which pages people are visiting most frequently and which keywords got them there. If some of the things you’re already doing are working, we’ll want to preserve those elements as we build your new content. Similarly, we’ll know not to replicate the things that aren’t working. We also offer monthly keyword, lead generation, web analytics, and paid advertising reports.

On-Location Video Production

IDS will produce custom videos that best represent your business, product, or service. We will also create a custom YouTube Channel for your company and distribute that video content across social channels like Facebook, Twitter, LinkedIn, and Google+. Search engines also love video, and will often present them higher in search rankings than they would your static website pages.

Local Marketing

If your local business isn’t showing up in the local pack of a Google search, you are basically invisible! That’s why your business needs local search engine optimization from an experienced team. At IDS, we have over 30 years of experience helping local businesses across the country. We know what works and what doesn’t. We also keep up with the latest trends and “Google approved” ways of positioning your business on the first page of a Google search!

No Look Further. Try us today!

 

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